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We are delighted to announce the shortlist for the 2026 AQR Qualitative Excellence Award.
This award recognises and celebrates case studies that exemplify the very best in qualitative thinking and practice.
The calibre of submissions this year was exceptionally high, making the judging process both inspiring and challenging. After much consideration, the 2026 shortlist is:
United on the pitch:How qualitative research helped Coca-Cola celebrate Uzbekistan on the world stage |
Oliver Sweet
Ipsos
Murray Stanford
Coca-Cola
Different Minds, Shared Challenges:Exploring Experiences of Debt and Debt Support in the Neurodivergent Community |
Georgina Campbell
Navigator Insight
Gaby Ferry
StepChange
Making the Mundane Premium:How micro-moments revealed a new formula for functional and emotional superiority |
Heeru Sajnani
Ninth Seat
Swathi Manjunath
Unilever
Getting closer to the customer:How qual transformed the wholesale eB2B conversation |
Stephanie Holland
Hush Research & Strategy
Richard Jones, Russell Close & Ellie Price
Carlsberg Britvic
Oral Care as Social Currency:Reframing Growth From Cost to Culture |
Hannah Ridout
Ipsos
Solene Brachet
Haleon
Like Driving Abroad With No Sat Nav:The hidden emotional journey behind Britains coupling and decoupling of finances. |
Sam Jenkins
Magenta
Michelle Thorn
Nationwide