About the AQR
Being a member of the AQR offers you a wealth of benefits; whether you want to develop or hone your skills, are looking for peer support or professional reassurance, have valuable input to share, or just want to be more involved and embedded in your qualitative community... we are here for you. AQR membership provides all of this, whilst also pushing boundaries (and challenging convention!) through thought leadership, hosting social networking events, creating opportunities for you to showcase your brilliance to the broader research community and providing a seal of approval of quality to your clients.
If you work within any aspect of qualitative research, the AQR considers you part of the community. AQR Membership is a sign that you are at the forefront of the qualitative research industry.
Our Vision and Mission underpins everything we do
AQR Vision Statement
"To be the most inspiring, innovative and inclusive community devoted to the ever-evolving human-centred insights landscape."
AQR Mission Statement
“We fuel research excellence by connecting, educating and inspiring qualitative practitioners worldwide.”
We work under three core pillars
Connecting
This pillar covers big annual events, relationships with the wider industry and other bodies and AQR Sparks.
Developing & Inspiring
This pillar covers our ongoing programme of events, webinars & training, as well as any industry guidance.
Recognising
This pillar is all about our awards, our community offer and making the most of all our existing content for our members.